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YOUR GUIDES ALONG THE ROADTHE SPECIALISTS OF FSG
GENE CLIFFORD, Finance Director of FSG, knows that nothing gets done until the money has been committed to the project. He's long been involved in international business at executive levels with the Commonwealth Fund of Boston and Investors Overseas Services. Gene made his move to strategic finance consulting in 1970 and since has mainly focused his efforts on expansion funding. His expertise in the complicated area of structuring mergers and handling requisite funding through private and public placement, makes him perfectly suited to creatively guide newer or established firms along the proper path toward successful franchise expansion. Gene has had great success in finding funding for franchisers , even with the most difficult situations. SHERRILL PATRICK, Director of Creative Services makes sure you look your absolute best to whatever audience you're targeting. Sherrill has a string of successful "Hits" in creating images for national franchises. Over her 22-year career she's worked in every related industry, i.e. promotion, radio, television, public relations, marketing, business development and events planning. She's a top-notch copywriter and "image manager" with a real flair for finding what's most intriguing about your business and presenting it in an irresistible way. An image designer also has to know the printing business to ensure that the job comes out right. Sherrill has learned it inside and out. She understands how important each detail is. Selecting the right paper. Giving precise instructions to printers. What mistakes to watch for. Sherrill wants each job to be perfect. Whether you need a logo, business cards, stationery, brochures, print ads, magazine layouts, direct mail pieces, or newsletters, Sherrill can translate the ideas in your head into the perfect graphic presentation to inspire and impress the market. Sherrill also enjoys holding workshops to train franchisees about public relations, advertising and marketing. Her broad career has provided her with a wealth of experience to share with you. CAROL WYKOWSKI, Client Relations Director of FSG, makes sure your needs as a Client are heard and acted upon. Carol began her business career in accounting and then switched to health care and upon receiving her degree in nursing became a real people person. Now she uses her business and nursing experience to full advantage in serving the needs of our Clients.
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MICHAEL L. FISHER, Managing Director of FSG, has unparalleled experience in the franchise industry. Over the past 25 years, Mike has amassed knowledge, skill and foresight into the workings of this unique area of business. His abilities have been tested in the many executive positions he's held in both national and international franchise organizations. Again and again he has designed and implemented winning business plans and to add to that, Mike has first-hand experience as a Franchiser himself. He's been involved in the sale of over 500 franchises. He has advised an array of businesses: fast food, real estate, personal services, automotive outlets, and retail stores to name a few. Having been through the negotiating buying and selling that are part of all franchise endeavors, Mike's expertise as an advisor is a valuable commodity to any Franchiser, new or established.